THE CCA DIFFERENCE
Hiring mandates and quotas, although admirable and well-intentioned, don’t address the root of the problem. There are many reasons for this, including cost of entry. Obviously our school was created to address that issue. But we also know that advertising and design aren’t necessarily top of mind and thought of as viable career options for many kids coming from less-fortunate backgrounds. It’s quite simply, not even on their radar. And that’s where we can make a significant difference. By addressing the problem far enough upstream. It’s why we strive to work with guidance counselors at high schools in low-income neighborhoods, with local community leaders and youth groups, community colleges, and even organizations that aid the wrongfully accused and incarcerated.
Because all voices deserve the opportunity to create.